This function can be used in almost every store and market.
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I only need to scan a QR code and confirm with my Touch ID. My parents no longer brought their wallets when going to supermarket. I didn’t realize the development of WeChat Wallet was that good until I went back to Shanghai last summer. After other financial functions launched on WeChat, people can go out with only a smartphone.
When they have enough followers, fashion brands will invest bloggers in order to let them write articles to promote their products. For example there are a lot of fashion blogs on WeChat Offical Account. More and more people who enjoy writing found a way to generate profits through official accounts. With the rise of official account, placement of advertisement is changing. Not only brands can have official account, but individuals can also register official accounts if they want to run their own media. According to the WeChat Influence Report, there are over 12 million Official Accounts on WeChat. Everyone can follow as many official accounts as he/she wants. Official account is a function allowing individuals and companies establish their own media platform to post articles. With Official Account, brands found a new way to promote their brands and products. Later on, WeChat started to have more and more functions, including Official Account, Money Transfer, Service Account and etc. This function makes Moment a more private sharing place compared with Weibo/Facebook. If I don’t accept other’s friend request, then they would not be able to view my moments, likes and comments. However I can only see the comments and likes made by our common friends. That is to say, when one of my friends posts a moment, his friends can comment and like his moment. The big difference between Moment and Weibo/Facebook is that WeChat users can only see the moment and activities posted by their friends. They can also like and comment on their friends’ moments. That is a sharing function just like Facebook.
With the following iteration, WeChat launched the function called “Moment” in 2012. Though this was a helpful function, at that time, not a lot of people were using it because it required a lot of time to be used to sending voice message to others.
It was earlier than iMessage started to support voice message. It came out with the outstanding function of sending voice message. The pain point Wechat solved at first was the trouble of texting long messages. When WeChat just came out, I downloaded it but did not use it very often. People still texted to each other at that time. The lifestyle changes brought by WeChat are very obvious in my generation.īefore the existence of WeChat, Weibo (Chinese version Twitter) is the social platform that people got connected and shared information with each other. Launched in 2011, WeChat’s active user reached 0.768 billion in 2016. WeChat is one of the well-established digital platforms in China. Public Relations Innovation, Strategy and Management (Online) (MS).Global Communication (MA) / Global Media (MSc).
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